Friday, July 20, 2012

The Ginsu Knife, Retro Kitchen Slicing at its finest
Original surgical stainless stay sharp Ginsu 10 pcSet
Remember the Ginsu Knife, the one that can cut a whole cow in half...no bull...?  It is one of the most well known As Seen On TV and home show products of all times.  First launched in the 1970s and sold millions - with such a strong demonstration there is no wonder.  The Ginsu knife ads were outrageously funny, direct and appealing – but the key is that knife really worked! Not just for the demonstrator but when you got it home too.  It could cut a tin can in half and then quickly slice a tomato paper thin. Not exactly what you want to do in your home kitchen everyday but it was sharp, precise and durable.    Where else could you get a professional knife set backed with a lifetime guarantee, not to mention the free juicer, spiral cutter, pairing knife, fillet knife and 6 steak knifes all for under $20? Well with todays inflation $50...
So what happened to it?  We’re pitch people, and we have not only demonstrated these products but use them in our own homes.  So we know how it goes with these products. They initially need to be demonstrated because they are so much better and different. But as they get popular, they move to retail stores where they are of course no longer demonstrated.  They get bought and given as gifts but without an initial demonstration they often sit in drawers unused by the thousands.  
This is such a waste! So if you have one at home and aren’t using it, why mash your bread into a doughball with your pricey chef’s knife that has gone dull when you could be slicing nice with that Ginsu waiting that is guaranteed to stay sharp for the rest of its life...in the cupboard?  
The thin, serrated edge is what allows the knife to cut food so well - both thick and thin.  It will cut frozen food or slice a tomato so thin it only has one side! (OK, just kidding…).
Here’s a tip for you.  To cut tomatoes quickly no matter how large hold the knife at a 45 degree angle when slicing. This enables the serrated edge to gently slice through the tomato skin without mashing it.  
Also, always let the full length of the serrated Ginsu knife blade do the work. You don’t have to push down hard, it’s about using long strokes, and not pressing.  Just cut back smoothly to cut thick or thin, fast or slow.  The Ginsu  Knife will cut just about anything.  So you can call it a ham a ram or a lamb and whether you are going through bear, beef or buffalo it’s all the same to the Ginsu Knife. Send 19.99 now and we’ll double the offer…!  
Seriously though, if you have one of these great, proven products such as the Ginsu Knife, pull it out and use it. It might just make you fell like cooking again.  Why not make your life easier and re-discover some of these terrific products?  
Enjoy!

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